Kristi Dellaria, the owner of Bella Homes, got her start in the housing industry flipping old homes. Credit: Carlos Ortiz/Rochester Democrat & Chronicle.

Women are starting to make their mark on the local housing market, especially since the industry has picked up after the recession. Times have indeed changed, said Rick Herman, CEO of Rochester Home Builders’ Association. When he started at his position at the builders’ group 17 years ago, only one of the group’s members was a woman. Now, more women leading building companies.


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